Meet Filuet – Alex Rashkovan

Learning the “black market” as a child in Soviet times and reading business books as a teen – these are just two of the things that make our Chairman @AlexRashkovan so interesting.

During our recent conversation with Alex, we uncovered a trove of inspiring stories that have shaped him into the person he is today.

I: Hello Alex! How are you today?

A: As they say in Italy, tutto grande – just great!

I: Tell me a bit about yourself – your family, hobbies, education, favorite beverage & meal, favorite way to spend time, etc.

A: I was lucky to be born into a family of to-be immigrants; my parents had the wisdom to emigrate from the USSR (a country that no longer exists) to Israel when I was just 7 years old. Growing up in Tel-Aviv was super fun, I felt “local” very quickly, I became Maccabi TLV fan (forever!) and started surfing – both being a Maccabi supporter and surfing are the two things that I believe define me, beyond just a hobby. 

After high school, as all Israeli kids do, I served for 3 years in the IDF. I loved my service in the Israeli air force, learned so much and most important acquired my best 3 friends. In 1992, after the army and in parallel to starting Filuet with my Dad, I enrolled into a local college but after 3 months I realized that it is not for me, as I like learning by doing. 

[I am] married to Revital, have 3 kids, Adar, Bar, Yuval. Bar and Adar recently decided to join Filuet and I am super proud and happy that it was their decision to tie up there professional career with Filuet. Which brings me nicely to my favorite way to spend time – traveling with my family to our favourite destinations on the globe, drinking wine and exploring new flavors while listening to our supercharging playlists.  

 I: Please tell me about your time with Filuet. When did you get on board? How was your journey since then?

A: When did I get on board…well first my Dad and I had to create the “board” by founding Filuet on 15.3.1992. I always say that most start-ups have the luxury to start from zero we started with 15,000 $ deficit. My Filuet journey was – and still is – my very own Disney World. As a teenager when my friends were reading spy-books, I was reading business and motivation books. This shaped my international business dreams, which eventually become my Filuet journey. I was lucky to meet along the way great guys like Olga, Marios, Omiros, the Konstantins’s, Ilze, Kristina, Inna, Sara that decided to join the Filuet global journey.

I: What person, real or imagined, living or dead, would you most like to have dinner with and why?

A: My Babushka Eva. She is my inspiration & lighthouse until this very day, as little kid spending time with her on the “black-market” during soviet time shaped my understanding of how trade works, what is buying power, supply-demand. I have no doubt that even in today’s world my Babushka could have offered me great guidance and advice.

I: As these strange times lead us to digitalize our internationality; we would like to ask you what is your favorite/dream destination for vacation & ultimate destination for work?

A: [My] dream vacation destination [is] San Sebastian. [My] ultimate destination for work [is] Filuet’s HQ in Limassol or anywhere in the world with Marios.

 I: Where do you see Filuet in 10 years from now?

A: About a decade ago we produced a short video about Filuet. In 10 years from now, we will still be on our Marco Polo road, introducing our unique business model from country to country.

 I: That’s it, would you like to use this opportunity and forward a message to Filuet’s team?

A: I know that what I’m about to say is a bit naïve but I hope that Filuet is good company to work for, offering a bit of fun every now then and if not please let me know. To wrap up I want to say a very big THANK YOU to the entire Filuet team for spending your time and sharing your talent with us while so many other opportunities are out there!

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