2023’S NEWS
Expanding Your DTC Business Globally: Overcoming Common Growing Pains and Seizing the Opportunity

17 January

Success & Copycat Competitors Paradoxically, as DTC businesses look to stand out from the crowd, they resort to best branding and marketing practices from within their markets. Copycat competitors take over successful tone-of-voices, brand identities, web lay-outs and marketing campaigns….

2022’S NEWS
Why Cyprus?

15 September

From hosting some of the world’s most historical sites to the vibrant Mediterranean culture, the many charms of Cyprus make it an irresistible destination. Cyprus is well known for its warm weather welcoming people, and scenic beaches, but that isn’t…


15 June

Tell me a bit about yourself: family, Hobbies, Fav. Beverage & meal, Favorite way to spend time? I consider myself a family man, married to my beautiful wife Christina for 14 years and having two great kids.  My son Markos…

Editor’s Letter: Why Our March and 30 Anniversary Celebrates Creativity

08 May

One from the young generation of Filuet This year, we agreed that March 2022, our anniversary month, should be used to highlight and celebrate creativity. At a time when the world is experiencing so many challenges, the joys of celebrating our…

2021’S NEWS
Meet Filuet – Olga Bestcennaya

27 December

This month we are proud to introduce Olga Bestcennaya, our Managing Director in Russia & CIS markets. We are together many many years, we can’t really imagine Filuet history without you, Olga. So tell us a bit about yourself, your…

Meet Filuet – Alex Filippov

28 November

It was not a long time ago when this “likely lad” joined us in Filuet, and since he did, Alex Filippov our Set up and support engineer of the automated retail division is doing really well. In his own words:…

Meet Filuet – Alex Rashkovan

31 August

Learning the “black market” as a child in Soviet times and reading business books as a teen – these are just two of the things that make our Chairman @AlexRashkovan so interesting. During our recent conversation with Alex, we uncovered a…

Herbalife Nutrition New Market Opening, Uzbekistan

23 August

Filuet TOS™ Model Case Study We tackled every aspect of the market approach opening from A to Z, without making our clients endure the entire alphabet… Filuet’s vision to be the “Marco Polo for Direct sales companies” proved right once…

Meet Filuet – Igor Gutsaev

22 July

In this episode of Meet Filuet we are happy to introduce our Senior Software Developer Team Leader – Mr. Igor Gutsaev! Hi Igor! Our software master, can you please tell me a bit about yourself? Hi! My name is Igor, I’m…

Meet Filuet – Konstantin Bystrov

01 July

In this episode of Meet Filuet we are happy to introduce our IT Director, the one and only – Konstantin Bystrov. Hi Konstantin! How are you today? Hi, Currently I am on Dacha enjoy countryside style of life. Can you…

Meet Filuet – Askar Abdilov

31 May

In this episode of Meet Filuet we are happy to introduce our General Manager in Baku, Azerbaijan – Asker Abdilov. Dear Asker, please tell us a bit about yourself, your family, and what you love to do? “My name is…

Meet Filuet – Sara Ben David

29 April

Filuet was founded as a family business that has evolved over the years into a powerhouse for companies worldwide, assisting them with everything they need for establishing their business. We spoke with one of the first employees in Filuet’s 29…

Meet Filuet – Erik Rashkovan

29 March

Filuet was founded as a family business that has evolved over the years into a powerhouse for companies worldwide, assisting them with everything they need for establishing their business. We spoke with one of the founders of Filuet to understand…

Meet Filuet – Omiros Christodoulides

22 February

Filuet News’ Publisher and Editor recently spoke with our beloved COO  about his Filuet journey, his private life and the future. He is with us since 2003, we are happy to introduce Omiros Christodoulides! Ella Omire! How are you today? Hello!…

Meet Filuet – Ilze Buldere

02 February

Today we start a new tradition in Filuet – “Filuet behind the scenes”. Once a month we will introduce you with one of our amazing team members, our teams will share some memories, personal stories and will discuss Filuet future…

2020’S NEWS
Five Considerations When Developing an Edge Retail Strategy

17 February

Have the reports of retail’s death been greatly exaggerated? E-commerce is thriving. In 2019 online holiday sales grew 14.3% year-over-year to reach almost $168 billion, representing 23% of the $730 billion in total holiday sales. While the trend to digital continues, physical…

Why Auto Attendant holds the key to brand loyalty

03 January

Thanks to our technology-saturated world, consumers are increasingly expecting quicker and easier ordering. Today’s consumer wants to easily scroll through their options, personalize their specifications, input their orders and pay for their items, all with a few presses of a…

2019’S NEWS

02 June

At a recent technology show in Tokyo, a large robot arm reached into a full-sized mockup of a shipping container and began unloading boxes from it. Set on a platform that moved back and forth, the robot was doing a…


24 May

At Filuet group, the staff discuss logistics daily. But what exactly is logistics? According to, the definition of logistics is the: “planning, execution, fulfillment and control of the procurement, movement and stationing of personnel, material and other resources to…


11 April

Retail has been going through a huge disruption and transformation recently, and the winners and losers of that disruption are still not entirely clear. But what is clear is that those who embrace the challenge and the technology have the…


17 February

First of all, automated retail is not “vending”. Vending is your 2007 Nokia phone which allowed for texting and calls. With today’s smartphones you can do your banking, emails, book your holiday, read the news and so much more. Basically…

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