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Did you know that India’s Direct-to-Consumer (D2C) market is expected to hit $100 billion by 2025? With a surge in digital-first brands and a growing preference for personalized shopping experiences, D2C companies in India are reshaping the retail landscape.
Many of these brands are leveraging global expansion services to scale beyond borders, reaching new markets and consumers worldwide. At Filuet, we've supported numerous D2C brands on their international growth journey by providing the logistics infrastructure and compliance expertise they need to enter new markets with confidence.
From innovative beauty products to gourmet food and cutting-edge home solutions, these brands are making a name for themselves. In this blog we’ll cover the 40 best D2C brands in India you need to know about this year.
What Are Direct-to-Consumer (D2C) Brands?
D2C brands are redefining how we shop, one direct transaction at a time. Unlike traditional models where intermediaries like wholesalers or retailers dictate how products reach customers, D2C brands take full control. They own their distribution channels, often relying on e-commerce platforms, and engage directly with consumers.
This direct relationship creates unique logistics challenges that differ from traditional retail models—challenges we regularly help brands overcome through tailored fulfillment solutions.
What’s fascinating about this approach is how it combines efficiency with personalization, delivering products with fewer layers in between while crafting an experience tailored to individual needs.
Expand Your D2C Brand Internationally—The Right Way
From logistics to customer insights, this guide covers everything you need to take your D2C brand international.
Advantages of the D2C model
D2C is not just about selling directly to consumers—it represents a complete shift in the traditional business model.
Here’s what we've observed makes this model so successful:
- Control Over Brand Narrative: Brands can manage every single interaction with their customers. We've seen brands use this to create a seamless story—whether it’s environmentally friendly sourcing or bold, rebellious messaging—that feels consistent and unique.
- Direct Customer Relationships: This is our favorite aspect of D2C. When a brand knows you, it shows. From personalized product recommendations to surveys that actually influence product development, this direct feedback loop benefits both the company and its customers.
- Cost Efficiency: Eliminating intermediaries is not only an effective way to reduce costs but also an opportunity to reinvest in product quality or improved customer service. In our opinion, this is where D2C truly wins—offering better products for the same price, or less.
- Data-Driven Decisions: Because D2C brands own their data, they can analyze every touchpoint. This kind of insight allows them to adapt quickly, creating products or campaigns that feel relevant.
The growth of India’s D2C market isn’t surprising when you look at the numbers. With over 700 million internet users and a growing middle-class population, India is a fertile ground for digital-first brands.
But what we find even more fascinating is how D2C brands are breaking barriers—catering to specific niches, focusing on sustainability, and tapping into previously ignored customer needs.
The 40 Best D2C Brands Overview
India’s D2C market is thriving, and this list represents a diverse range of industries where innovation and customer-first approaches are driving results.
What makes D2C brands so captivating is their personal touch. When you buy from a D2C brand, you’re often engaging directly with a story, a purpose, or a product line that’s been designed to feel like it’s meant just for you.
These brands have mastered the art of speaking directly to consumers, whether through their online platforms or their marketing strategies.
Before we dive into the specific categories, here's a quick snapshot of the 40 brands redefining D2C in India.
Top 10 D2C Brands in Beauty & Personal Care
1. SUGAR Cosmetics
- Founding Year: 2012
- Founders: Vineeta Singh and Kaushik Mukherjee
- Location: Mumbai
SUGAR Cosmetics knows how to make a statement—and not just with its bold product range. From bold lipsticks to high-precision eyeliners, their cruelty-free range is designed for diverse Indian skin tones.
What sets SUGAR apart is their distinctive low-poly packaging and unapologetically bold branding, which resonates with millennials and Gen Z alike. With a network spanning over 45,000 retail outlets across 550 cities, they recorded an impressive ₹505.1 crore revenue in FY24, showing just how deeply they’ve connected with their audience.
Their impressive retail expansion showcases why having robust distribution networks is critical - something we help many international beauty brands establish when entering the Indian market.
2. Minimalist
- Founding Year: 2020
- Founders: Mohit Yadav and Rahul Yadav
- Location: Jaipur
Minimalist is shaking up India’s skincare scene with its no-nonsense, ingredient-first approach. Often referred to as the "Indian answer to The Ordinary," this brand cuts through marketing fluff to deliver products that focus on efficacy and transparency. Their clean, science-backed formulations appeal to savvy consumers who want to know exactly what they’re putting on their skin. In just a few years,
When helping clean beauty brands expand globally, we often highlight how Minimalist's transparent approach has resonated across diverse markets, showcasing the universal appeal of honest ingredient messaging.
Minimalist has gained a devoted following, and their straightforward product labels are a testament to their commitment to honesty. This fresh perspective on skincare is proving that less really is more.
3. Plum Goodness
- Founding Year: 2013
- Founders: Shankar Prasad
- Location: Thane
Plum Goodness is a pioneer in bringing vegan, cruelty-free beauty to India. Back in 2013, when clean beauty was still a niche, Plum introduced skincare products that were free of parabens, phthalates, and sulfates—a bold move that has clearly paid off.
Today, their range covers everything from skincare and haircare to cosmetics, and each product is designed to be kind to both your skin and the planet. With a reported revenue of ₹350 crore in FY24, Plum isn’t just growing—it’s thriving.
Their partnership with global investors like Unilever Ventures signals just how much trust they’ve earned in the beauty industry.
4. mCaffeine
- Founding Year: 2016
- Founders: Tarun Sharma and Vikas Lachhwani
- Location: Mumbai
mCaffeine changed the game in India’s personal care market by being the first brand to introduce caffeine-infused products. What started as an innovative concept has turned into a thriving business with a loyal customer base.
Their range includes body scrubs, shampoos, and lotions, all designed to energize the skin and hair while offering a sensory experience. mCaffeine’s commitment to being paraben-free, cruelty-free, and dermatologically tested resonates with the modern, conscious consumer.
5. Earth Rhythm
- Founding Year: 2019
- Founder: Harini Sivakumar
- Location: Gurugram
Earth Rhythm isn’t just another skincare brand—it’s a science-backed, eco-conscious revolution in personal care. Founded by Harini Sivakumar, the brand takes a research-driven approach, crafting high-performance skincare, haircare, and makeup that’s both effective and sustainable.
Unlike many beauty brands, Earth Rhythm formulates its products in-house, with trained cosmetic chemists ensuring every ingredient serves a purpose. Their commitment to clean beauty and inclusivity has resonated with a growing customer base.
When handling fulfillment for science-backed beauty brands, we've seen firsthand how Earth Rhythm's approach to transparent ingredient sourcing simplifies cross-border shipping documentation.
In 2024, beauty giant Nykaa acquired a majority stake in the brand, proving that sustainable beauty is here to stay.
6. Bombay Shaving Company
- Founding Year: 2015
- Founders: Shantanu Deshpande, Deepak Gupta, Deepu Panicker, Raunak Munot, and Rohit Jaiswal
- Location: Gurugram
Bombay Shaving Company started with a simple idea: make grooming feel indulgent, not routine. Initially famous for its six-part shaving kits, the brand quickly expanded into skincare, haircare, and bath essentials for men and women.
Their focus on thoughtful design and premium quality ensures that each product feels special and indulgent. In 2022, they launched "Bombae," a dedicated line for women, proving their ability to adapt and cater to a wider audience.
With a valuation of over $94.4 million in 2024, they’re clearly doing something right.
Expand Your D2C Brand Internationally—The Right Way
From logistics to customer insights, this guide covers everything you need to take your D2C brand international.
7. The Moms Co
- Founding Year: 2016
- Founders: Malika Sadani and Mohit Sadani
- Location: Gurugram
When Malika Sadani struggled to find natural, chemical-free options during her pregnancy, she decided to create her own solutions. Their product line encompasses personal care items like body wash, body butter, stretch oils, hair care, foot creams, baby care, pregnancy care, home cleaning, and gift boxes, all formulated with natural ingredients.
When managing such diverse product categories across multiple markets, streamlined warehouse management becomes essential—a logistics challenge we frequently solve for expanding personal care brands.
Acquired by The Good Glamm Group for $67 million in 2021, The Moms Co. continues to grow as a trusted name in personal care.
8. Dot & Key
- Founding Year: 2018
- Founders: Anisha Agarwal and Suyash Saraf
- Location: Kolkata
Dot & Key emerged from a personal quest when co-founder Anisha Agarwal, an avid swimmer, struggled to find skincare products that addressed both sun and chlorine damage. This led to the creation of a brand that focuses on providing solutions for specific skincare concerns.
Their product line includes creams, cleansers, serums, and moisturizers, all formulated in their in-house R&D lab. In 2021, Dot & Key was acquired by Nykaa, which increased its stake to 90% in 2024, reflecting the brand's significant growth and potential.
9. Juicy Chemistry
- Founding Year: 2014
- Founders: Pritesh Asher and Megha Asher
- Location: Coimbatore
Frustrated by the lack of truly organic products in the market, Pritesh and Megha Asher embarked on a journey to create a brand that prioritizes purity and efficacy. Today, Juicy Chemistry offers a comprehensive range of ECOCERT-certified organic face, skin, hair, and body care products, all formulated with the purest ingredients.
Their commitment to transparency and quality has not only garnered a loyal customer base but also attracted significant investments, including a Series A funding round of $6.3 million in 2021.
10. Innovist
- Founding Year: 2018
- Founders: Rohit Chawla, Sifat Khurana, and Vimal Bhola
- Location: Gurugram
Innovist is making waves in the personal care industry with its science-backed approach and commitment to transparency. Housing brands like Bare Anatomy, Chemist at Play, and SunScoop, Innovist offers a range of products from personalized hair care solutions to innovative skincare and sun protection.
Their dedication to research and development is evident in their state-of-the-art R&D and manufacturing unit, where extensive clinical trials ensure product efficacy. With a reported total sales of ₹103 crore in the financial year 2023-24, the company is targeting a three-fold revenue increase by FY26, aiming for innovative product launches and strategic retail expansion.
Top 10 D2C Brands in Food & Beverages
1. Licious
- Founding Year: 2015
- Founders: Abhay Hanjura and Vivek Gupta
- Location: Bengaluru
Licious has revolutionized the meat and seafood industry in India by offering fresh, high-quality products delivered directly to consumers' doorsteps. By owning the entire back-end supply chain and cold chain, they ensure that customers receive products that meet stringent quality standards.
Notably, in 2021, Licious became India's first D2C unicorn, achieving a valuation of over $1 billion.
2. Country Delight
- Founding Year: 2013
- Founders: Chakradhar Gade and Nitin Kaushal
- Location: Gurugram
Country Delight delivers more than just milk—it delivers trust. Known for its promise of fresh and pure dairy products, the brand sources milk directly from farmers, ensuring it’s free from adulteration.
From milk to ghee and paneer, every product feels like it’s straight from the farm. Their app-based subscription model makes it easy for customers to get fresh dairy delivered to their doorstep, and their recent foray into 15-minute quick deliveries further showcases their innovation in convenience.
Having helped perishable product companies streamline their logistics, we've observed how Country Delight's direct farm-to-consumer model creates unique advantages for quality control that traditional retail simply can't match.
3. The Whole Truth
- Founding Year: 2019
- Founders: Shashank Mehta
- Location: Mumbai
The Whole Truth is on a mission to rebuild trust in packaged foods by offering 100% clean-label snacks. Their commitment to clean labels means every single ingredient is listed prominently on the front of their packaging—no hidden chemicals, no sneaky marketing tricks.
For brands with such strong transparency commitments, maintaining consistent supplier standards across markets is crucial—a compliance challenge our global expansion team regularly addresses for food brands.
Their range includes protein bars, peanut butter, chocolates, and more, all made with wholesome ingredients you can trust. Recently, they've been in talks to raise an additional $25 million, aiming for a valuation of approximately $240 million.
We can say The Whole Truth is proving that honesty really does sell.
Expand Your D2C Brand Internationally—The Right Way
From logistics to customer insights, this guide covers everything you need to take your D2C brand international.
4. Slurrp Farm
- Founding Year: 2014
- Founders: Meghana Narayan and Shauravi Malik
- Location: Delhi
Slurrp Farm is dedicated to providing healthy, millet-based foods for children. Founded by two moms who couldn’t find nutritious, millet-based options for their kids, the brand quickly filled a gap in the market.
Their products, from millet pancakes to wholesome cereals, are packed with natural ingredients and free from preservatives.
The company has raised a total of $18.1 million over five funding rounds, with the latest being a Series C round in January 2024, where they secured $7.2 million. This funding has allowed them to further their reach and double down on promoting better nutrition for families across India.
5. Chaayos
- Founding Year: 2012
- Founders: Nitin Saluja and Raghav Verma
- Location: Delhi
Chaayos has reimagined the traditional Indian tea experience by offering a modern twist to the beloved beverage with over 80,000 possible combinations.
Their unique selling proposition, "Meri Wali Chai," allows customers to customize their tea with a choice of add-ons, ensuring a personalized experience.
Beyond their signature teas, Chaayos provides a cozy environment for informal meetings and gatherings, making it a popular spot among urban dwellers. As of 2024, the chain boasts over 200 outlets across Delhi-NCR, Mumbai, and Bengaluru, reflecting its rapid expansion and popularity.
6. Happilo
- Founding Year: 2016
- Founders: Vikas D. Nahar
- Location: Bengaluru
Happilo turned a simple idea—healthy snacking—into a fast-growing success story. Known for its premium range of nuts, dried fruits, and trail mixes,
Happilo combines great taste with nutrition, making it a go-to choice for health-conscious Indians.
Founded by Vikas D. Nahar, the brand emphasizes sourcing high-quality ingredients directly from farms, ensuring every bite is fresh and full of nutrition. With its sleek packaging and health-forward products, Happilo has gained traction across India, from supermarket shelves to e-commerce platforms.
In 2023, they raised $3.89 million in Series B funding, helping them expand production and distribution to keep up with the rising demand for healthy, on-the-go snacks. Happilo’s rise proves that snacking can be indulgent and wholesome at the same time.
7. Curefoods
- Founding Year: 2020
- Founders: Ankit Nagori
- Location: Bengaluru
Curefoods is transforming how India eats, one cloud kitchen at a time. Founded by Ankit Nagori, the brand curates and manages a portfolio of food brands, offering everything from wholesome meals to decadent desserts.
What makes Curefoods unique is their ability to streamline quality and consistency across all their offerings, thanks to a tech-driven approach and centralized kitchens.
Recently, they acquired the Krispy Kreme franchise for South and West India, proving their capability to scale and innovate in the competitive food space.
8. iD Fresh Food
- Founding Year: 2005
- Founders: Musthafa PC, Abdul Nazer, Jafar TK, Noushad TA and Shamsudeen TK
- Location: Bengaluru
iD Fresh Food began its journey in a modest 50-square-foot kitchen in Bengaluru, aiming to make traditional Indian cooking more accessible. Their flagship product, idli and dosa batter, quickly gained popularity for its homemade taste and convenience.
Over the years, the company expanded its product line to include parottas, chapatis, curd, paneer, and many more, all made without preservatives.
Today, iD Fresh Food serves homes across India, the UAE, the US, the UK, Oman, and Saudi Arabia, staying true to its mission of delivering fresh, nutritious, and delicious Indian food.
9. Rage Coffee
- Founding Year: 2018
- Founders: Bharat Sethi
- Location: New Delhi
Rage Coffee brings a fresh twist to how India consumes its caffeine. Founded by Bharat Sethi, the brand offers instant craft coffee infused with plant-based vitamins, making it both delicious and functional.
Rage Coffee stands out with its bold flavor options, featuring popular choices like Irish Hazelnut and Dark Chocolate.
Packaged in portable tube shots, it’s designed for convenience without compromising on quality. With its FDA and FSSAI-certified manufacturing process, Rage Coffee has quickly gained a loyal following among India’s on-the-go professionals and fitness enthusiasts.
10. Dogsee Chew
- Founding Year: 2015
- Founders: Bhupendra Khanal and Sneh Sharma
- Location: Bengaluru
Dogsee Chew is giving pet parents a reason to rethink their furry friend’s treats. Founded by Bhupendra Khanal and Sneh Sharma, the brand introduced Himalayan cheese-based chews that are 100% natural, grain-free, and preservative-free.
Their products are crafted to be healthy and safe, offering a guilt-free snacking option for pets.
Beyond India, Dogsee Chew has made waves internationally, with products exported to over 30 countries. In 2022, the company raised $6.7 million in Series A funding, fueling their mission to redefine pet nutrition globally.
Top 10 D2C Brands in Fashion & Accessories
1. boAt
- Founding Year: 2016
- Founders: Aman Gupta and Sameer Mehta
- Location: Mumbai
boAt has become synonymous with affordable yet stylish audio gadgets in India. Founded by Aman Gupta and Sameer Mehta, the brand’s products range from sleek headphones and wireless earbuds to rugged Bluetooth speakers and smartwatches.
What sets boAt apart is its ability to blend cutting-edge tech with designs that resonate with India’s youth. In FY23, boAt produced over 15 million products, cementing its status as one of the country’s leading consumer electronics brands.
Their focus on innovation and accessibility has even earned them global recognition as one of the top five wearable brands worldwide.
2. Scooboo
- Founding Year: 2016
- Founders: Parag Jindal
- Location: Chandigarh
Scooboo makes stationery exciting again by blending practicality with style. From precision Japanese pens to vibrant art supplies, they curate products that resonate with professionals, students, and creatives alike.
The brand’s mission is simple: provide access to high-quality, international stationery products that elevate everyday tasks.
What started as a niche e-commerce platform is now a go-to destination for those who appreciate the finer details of good design. Scooboo’s success is proof that even the most traditional industries can find fresh energy with the right vision.
3. DailyObjects
- Founding Year: 2012
- Founders: Pankaj Garg and Saurav Adlakha
- Location: Gurugram
DailyObjects is a design-obsessed lifestyle accessories brand committed to making everyday carry items less ordinary. Their product range includes mobile cases, screen guards, tote bags, camera accessories, and cable organizers, catering to customers seeking both functionality and style.
By 2024, the company had raised a total of $14.2 million over seven funding rounds, reflecting investor confidence in their innovative approach to everyday accessories.
4. Neeman’s Shoes
- Founding Year: 2017
- Founders: Taran Chhabra
- Location: Hyderabad
Neeman’s Shoes is all about comfort, sustainability, and innovation. They were the first Indian brand to introduce eco-friendly shoes made from merino wool and recycled materials.
Neeman’s stands out by combining sustainable practices with exceptional comfort, creating footwear that is lightweight, breathable, and ideal for all-day wear.
From casual sneakers to everyday loafers, their product line reflects a commitment to reducing carbon footprints without compromising on style.
Expand Your D2C Brand Internationally—The Right Way
From logistics to customer insights, this guide covers everything you need to take your D2C brand international.
5. Noise
- Founding Year: 2014
- Founders: Amit Khatri and Gaurav Khatri
- Location: Gurugram
Noise has made its mark as India’s go-to brand for affordable yet stylish smartwatches and audio gear. Founded by cousins Amit and Gaurav Khatri, Noise began as a mobile accessories brand but quickly pivoted to wearables and audio devices, a move that paid off big time.
In 2023, Noise was ranked as the third-largest smartwatch manufacturer globally, after giants like Apple and Samsung.
Noise stands out for its ability to offer stylish, feature-rich devices at affordable prices, winning the loyalty of India’s tech-savvy youth.
6. SNITCH
- Founding Year: 2018
- Founder: Siddharth Dungarwal
- Location: Bengaluru
SNITCH is a men's fast fashion brand that crafts clothing for the fashion-forward modern man. Their product catalog includes t-shirts, shirts, trousers, jeans, cargo, jackets, hoodies, sweaters, boxers, co-ords, loungewear, plus size, and more—catering to men of all shapes, sizes, and styles.
By 2024, SNITCH had raised a total funding of $13.5 million over two rounds, reflecting investor confidence in their innovative approach to men's fashion.
7. DaMENSCH
- Founding Year: 2018
- Founders: Anurag Saboo and Gaurav Pushkar
- Location: Bengaluru
DaMENSCH brings a fresh perspective to men’s fashion by prioritizing comfort, sustainability, and innovation. Known for products like their odor-canceling ‘Deo-Soft’ underwear and breathable bamboo-based vests, the brand has carved a niche in premium innerwear and casual wear. Their emphasis on durability and functionality resonates with modern Indian men.
Their ambitious expansion plans for 100 new stores demonstrate the importance of balancing online and offline retail strategies—an approach we often recommend to fashion brands looking to maximize market presence.
In 2024, DaMENSCH announced plans to expand aggressively, with 100 new stores in the pipeline, showcasing their ambition to reach more customers offline.
8. The Pant Project
- Founding Year: 2020
- Founders: Dhruv Toshniwal and Udit Toshniwal
- Location: Mumbai
The Pant Project brings a refreshing approach to tailoring by focusing exclusively on custom-made pants. Whether it’s chinos for casual Fridays or formal trousers for boardrooms, they cater to every fit, size, and style.
Their attention to detail sets them apart—each pair is tailored to individual measurements and crafted using premium fabrics.
Their mission is simple: to make sure everyone can find the perfect pair of pants without compromising on comfort or style. In 2024, they raised $4.25 million to expand offline stores and improve tech capabilities, proving just how much demand there is for their "made-to-fit" approach.
9. Zymrat
- Founding Year: 2018
- Founders: Ujjawal Asthana and Ankita Riva
- Location: Bengaluru
Zymrat is transforming activewear in India with a focus on high-performance materials and innovative design.
Known for their anti-odor and fast-wicking fabrics, Zymrat’s apparel is built to withstand the demands of intense workouts while keeping users comfortable.
Their range includes everything from lightweight training t-shirts to durable joggers that seamlessly blend style and functionality. Recently acquired by Styched in 2023, Zymrat is now set to reach even greater heights.
10. SuperBottoms
- Founding Year: 2015
- Founder: Pallavi Utagi
- Location: Thane
When Pallavi Utagi couldn’t find a safe, sustainable alternative to disposable diapers for her baby, she decided to create one. That’s how SuperBottoms was born—a brand that specializes in reusable cloth diapers and baby essentials.
These diapers are washable and can be reused over 250 times, combining comfort, practicality, and eco-friendliness.
Today, SuperBottoms has become a trusted brand for parents who care about their baby’s skin and the planet. With annual revenue hitting ₹54.9 crore in FY24, their impact is as significant as their purpose.
Top 10 D2C Brands in Home
1. Chumbak
- Founding Year: 2010
- Founders: Vivek Prabhakar and Shubhra Chadda
- Location: Bengaluru
Chumbak began with a simple idea: to create Indian souvenirs with a modern twist. Over the years, it has evolved into a globally inspired lifestyle brand, offering a wide array of products, including home décor, fashion, accessories, and personal care items. Their designs are known for being vibrant and playful, often drawing inspiration from the Indian culture.
Their expansion from souvenirs to a full lifestyle brand mirrors the journey we've supported for many homegrown brands, helping them scale their operations while maintaining the creative vision that made them special.
Today, Chumbak is more than just a store; it’s a brand that reflects creativity and fun. With ₹63.6 crore in revenue in FY24, it continues to brighten homes and lives across India.
2. Baaya Design
- Founding Year: 2009
- Founder: Shibani Dasgupta Jain
- Location: Mumbai
Baaya Design bridges the gap between traditional Indian crafts and modern interiors. Founded by Shibani Jain, the brand brings handcrafted wall art, murals, furniture, and décor to life by collaborating with artisans across India.
Each piece tells a story, blending cultural heritage with contemporary aesthetics.
Their unique offerings have made them a favorite for high-end residential and corporate projects. In 2024, Baaya announced plans to transform its flagship Mumbai store into an immersive experience center, offering clients a hands-on way to explore art-driven designs.
3. Sage living
- Founding Year: 2018
- Founder: Keerthi Tummala
- Location: Hyderabad
Sage Living is where bespoke craftsmanship meets modern aesthetics. Founded by Keerthi Tummala, the brand focuses on creating custom furniture and home décor that is as functional as it is beautiful.
What makes Sage Living special is their meticulous attention to detail—each piece is tailored to the client’s preferences, using premium materials and skilled artisans. From sleek, minimalist designs to statement pieces that command attention, Sage Living ensures that every creation feels personal and timeless.
Their work speaks to those who value quality and individuality in their spaces.
4. Pepperfry
- Founding Year: 2011
- Founders: Ambareesh Murty and Ashish Shah
- Location: Mumbai
Pepperfry has made furnishing a home not just easy but enjoyable. Founded in 2011 by Ambareesh Murty and Ashish Shah, the brand started as an online furniture marketplace but quickly evolved into an omnichannel powerhouse.
Their expansive catalog covers everything from sleek modern sofas to classic wooden dining tables, making it a one-stop shop for all things home décor.
What stands out is their hybrid model, combining the convenience of e-commerce with around 150 stores across nearly 100 cities. Despite the loss of co-founder Ambareesh Murty in 2024, Pepperfry is forging ahead under Ashish Shah’s leadership, with ambitious plans to expand into 150 cities.
5. SleepyCat
- Founding Year: 2017
- Founder: Kabir Siddiq
- Location: Alwar
SleepyCat wants you to sleep better—and they’ve made buying a mattress easier than ever. Founded by Kabir Siddiq in 2017, this brand delivers mattresses neatly packed in a box and delivered straight to your doorstep.
Their signature product, the gel memory foam mattress, is designed for comfort and support, catering to India's unique climate needs.
By cutting out middlemen, SleepyCat makes premium-quality sleep affordable for everyone. With thousands of satisfied customers in just a few years, they’re proving that a good night’s rest really can start with the click of a button.
6. Bimba
- Founding Year: 2020
- Founder: Riya Soni and Rahul Soni
- Location: Delhi
Bimba brings the charm of traditional Indian art into modern homes. Specializing in handcrafted pieces inspired by Pichwai, Madhubani, and Kalamkari styles, Bimba celebrates India's rich artistic heritage.
Their offerings range from intricate wall paintings to one-of-a-kind décor items, each piece designed to add a touch of culture and vibrancy to any space. They don’t just sell art—they help you create spaces that inspire.
7. Beco
- Founding Year: 2018
- Founders: Aditya Ruia, Anuj Ruia, and Akshay Varma
- Location: Mumbai
Beco is helping households ditch single-use plastics with their range of eco-friendly home and personal care products. Founded in 2018, this Mumbai-based brand offers everything from compostable trash bags to bamboo-based kitchen towels, proving that sustainability can be both practical and affordable.
Beco’s mission resonates with a growing wave of consumers who want to live greener without complicating their routines. With $14 million in funding and a rapidly expanding product line, they’re proving that eco-friendly choices can be practical and affordable.
Expand Your D2C Brand Internationally—The Right Way
From logistics to customer insights, this guide covers everything you need to take your D2C brand international.
8. Ecosoul
- Founding Year: 2021
- Founders: Arvind Ganesan and Rahul Singh
- Location: Bellevue, Washington, USA
EcoSoul was founded with a mission to replace traditional kitchenware with sustainable alternatives. Think compostable plates, cutlery, and cutting boards—all made from renewable resources like sugarcane, bamboo, and palm leaves.
What sets EcoSoul apart is their attention to both form and function; their products are durable enough for everyday use but gentle on the planet. Backed by a $10 million Series A funding round in 2023, EcoSoul is showing that practical, eco-conscious living is no longer a luxury but a necessity.
9. Nestasia
- Founding Year: 2018
- Founders: Aditi Murarka Agrawal and Anurag Agrawal
- Location: Kolkata
Nestasia brings a curated touch to everyday living with its beautifully designed home décor and lifestyle products. Founded by Aditi and Anurag Agrawal, the brand started with a mission to make stylish, high-quality home essentials accessible.
From elegant dinnerware to unique decorative accents, each item in their collection is crafted to elevate living spaces.
Nestasia has processed over a million orders to date across seven countries, solidifying its reputation as a go-to for modern, mindful living. Their $8.38 million Series A funding in 2024 reflects their growing influence in the home décor space. Their products don’t just decorate homes—they bring them to life.
10. Orange Tree
- Founding Year: 2014
- Founder: Gaurav Jain
- Location: Jodhpur
Orange Tree brings a contemporary touch to traditional Indian craftsmanship. Founded by Gaurav Jain, the brand specializes in accent furniture, lighting, and décor that strike the perfect balance between functionality and artistic appeal.
Rooted in the expertise of Basant, a well-known export house, Orange Tree’s designs feature an innovative mix of materials like wood, metal, and glass.
Each piece feels like it has a story—perfect for homes that seek warmth and character. With its thoughtful designs, the brand has become a favorite for those who value artistry in their living spaces.
How Filuet Can Help D2C Brands Expand Globally
The journey from local D2C success to global brand doesn't have to be overwhelming. At Filuet, we specialize in removing the barriers that typically slow down international expansion.
Our end-to-end global expansion solutions cover everything D2C brands need—from navigating complex product certification requirements to establishing reliable fulfillment networks in new markets. We handle the critical operational elements like customs clearance, international shipping logistics, and marketplace integration, allowing you to focus on what you do best: creating exceptional products and customer experiences.
For brands concerned about maintaining their distinct identity while scaling, our localized marketplace management ensures your brand story translates effectively across cultures.
Whether you're taking your first steps beyond India or looking to optimize existing international operations, our team brings the regional expertise and integrated systems needed to transform global ambitions into reality.
Final words
The growth of D2C brands in India has been nothing short of phenomenal.
From innovative startups to well-established players, these brands have transformed the retail landscape by connecting directly with consumers and offering products that cater to evolving preferences. Throughout this article, we’ve explored 40 standout D2C brands across beauty, food, fashion, and home sectors, each bringing something unique to the table.
As India continues to embrace online shopping and digital-first experiences, the D2C model will only grow stronger. These brands prove that meeting customer needs directly, while delivering exceptional products, is the way forward.
If you’re inspired by the journey of these D2C brands and are looking to expand your own business, whether locally or internationally, we’re here to support you.
Filuet’s comprehensive services are designed to help businesses like yours navigate the complexities of logistics, e-commerce, and global expansion seamlessly. Contact us and let us help you navigate this exciting shift.
The future of retail is direct—and it’s happening now.
Expand Your D2C Brand Internationally—The Right Way
From logistics to customer insights, this guide covers everything you need to take your D2C brand international.
